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You
will need to understand
the processes of production, distribution, marketing and
exchange within the contemporary media industry.
This includes audience consumption and the relationship between
audiences and institutions.
You should
also be familiar with:
i)
Issues raised by media ownership in contemporary media
practice
ii)
The importance of cross media convergence and synergy in
production, distribution and marketing
iii)
The technologies that have been introduced in recent years
at the levels of production, distribution, marketing
and exchange
iv)
The significance of proliferation in hardware and content
for institutions and audience
v)
The importance of technological convergence for institutions
and audiences
vi)
The issues raised in the targeting of national and local
audiences (specifically, British) by international and global
institutions
vii)
The ways in which the candidates’ own experiences
of media consumption illustrate wider patterns and trends
of audience behaviour
You
will illustrate this with CASE STUDIES e.g. FILM
Northallerton
case study will be FILM – e.g. Eon Productions
- the James Bond franchise. Production, distribution, exhibition
and consumption by audiences. This includes a study of contemporary
distribution practices (digital cinemas, DVD, downloads etc).
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