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A quick way of classifying and sub-dividing media output. Genres are easily recognisable by their visual iconography, the themes they deal with and the issues they raise. Audiences like to know ‘what type’ of product is being offered e.g. comedy, sci-fi, action thriller, Disney-style animation, or TV news programme. Genres and their stars seem to capture the prevailing spirit of recent historical periods, for instance The Beatles in the 1960s or the Hugh Grant romantic comedies of the 1990s. Media institutions know that advertising and marketing is easier if a particular genre is recognisable and popular with their target audience.
At a more advanced level, you should be able to investigate why some genres have a longer shelf-life than others, and how far genres reflect or comment upon wider concerns in society e.g. why has the Vampire sub-genre of horror become so popular again? Every media product seems to fit into some sort of genre, but on closer investigation, genres become more difficult to define with precision.
Read
all you need to know about genre and more by clicking on the
link below:
An
Introduction to Genre Theory by Daniel Chandler
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