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Under EVALUATION, blog the following as individual posts:
Evaluation activities adapted from http://petes100blog.blogspot.com/ with thanks to Pete Fraser and all at Long Road VIth Form College.
EVALUATION ACTIVITY 1
In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)
Look at www.artofthetitle.com. You will notice how this site breaks down opening sequences of well known films and TV programmes into nine key frames. Well now it's your turn to do the same with nine of your frames. You should go through the final version of your construction and select nine distinct frames which you screengrab and drop into Photoshop, Pageplus, or Paintshop pro in the same style as the website. You will use these to write about how typical or not of opening sequences your particular design is, so choose them carefully. Once you have the nine frames neatly in Photoshop, screengrab the whole thing and post to your blog, then write an analysis of how you have used such conventions.
The aspects we would like you to consider across your nine frames are:
- The title of the film
- Setting/location
- Costumes and props
- Camerawork and editing
- Title font and style
- Story and how the opening sets it up
- Genre and how the opening suggests it
- How characters are introduced
- Special effects
EVALUATION ACTIVITY 2
How does your media product represent particular social groups?
Pick a key character from your opening. Take a screengrab of a reasonable sized image of them. Think of one or more characters from other films with some similarity to them (but maybe some differences too!), find an image on the web of that/those characters and grab it as well. Drop the two into photoshop, as a split screen. Export this splitscreen image as a jpeg then embed into your blog and write about the similarities and differences in terms of appearance, costume, role in film etc.
So for example if you have a lone cop type character, look for other lone cops to compare him with...
EVALUATION ACTIVITY 3
What kind of media institution might distribute your media product and why?
For this question, you are going to do a 'director's commentary' style voiceover explaining some of the key features of your opening. You will need to script the voiceover which deals with institutional issues to include: discussion of your production company name and logo and the role of such companies, what does a production company do? The idea of a distributor and who that might be and why, where the money might have come from for a film such as yours, why the various people are named in the titles- which jobs appear in titles and in what order and how have you reflected this, what your film is similar to 'institutionally' (name some films which would be released in a similar way - you need to refer to actual company names and processes so you will need to go back to the early posts on films and maybe do a bit more research on companies).
When you have scripted, record the voiceover using Audacity, then import to Premiere and ask Mr Tordoff to create a version suitable for YouTube. You can then embed it on your blog using Apture.
EVALUATION ACTIVITY 4
Who would be the audience for your media product?
Post a photograph of a typical member of your target audience (use a stock images from the internet of a person you feel best represents your target audience) and an explanation of what kinds of taste they might have- where they would shop, what music they would listen to, what their favourite TV programme would be, etc.
EVALUATION ACTIVITY 5
How did you attract/address your audience?
You will use YOUTUBE's annotation tools to add NOTES, SPEECHBUBBLES, and LINKS to your video: http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=92710 These annotations will highlight the ways in which your Film Opening links to other similar films in order to attract the particular Audience you have previously identified.
Your annotations will refer to genre conventions, use of music, similiarities with other movies and what you have identified as the Unique Selling Point of your imaginary film.
EVALUATION ACTIVITY 6
What have you learnt about technologies from the process of constructing this product?
Take pictures of you holding the kit you have used. This might just be the camera and tripod, or sitting at the PC, but there may be other things you want in the shot. Embed the image into your blog and annotate it, adding all the programs and other technology you have used as screengrabs and what you learnt about it/from using it. Your written text need only be minimal. You could include reference to all the online and computer programs you have used such as YouTube, Flickr, Wordpress, Premiere, etc.
EVALUATION ACTIVITY 7
Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?
Concentrate on editing and camerawork. Grab some frames from your preliminary task and put them on the blog and show what you know about shot types, edit terms and techniques. Make sure you mention the 180 degree rule, match on action and shot/reverse shot.
For an example of how these activities look on a blog go to:
http://cmdiplomayasmin.blogspot.com/
Finally, we will video a short question and answer session based on the seven activities above. This will be uploaded to YouTube and embedded under EVALUATION.
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