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Advanced Portfolio - Evaluation

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Your evaluation of your Advanced Portfolio must be a multi-media presentation similar in structure to that of your Foundation Portfolio Evaluation. You must address the following questions and tasks on your blog (under ADVANCED PORTFOLIO – EVALUATION).

1. In what ways does your short film, use, develop or challenge forms and conventions of real media products?

   Go through the final version of your film and select nine distinct frames which you should screengrab and drop into Photoshop, Pageplus, or Paintshop pro. You will use these to write about how typical or not of a short film your particular product is, so choose them carefully.  Once you have the nine frames neatly in Photoshop, screengrab the whole thing and post to your blog, then write an analysis of how you have used such conventions. You should refer to your research into short films which you blogged under RESEARCH or PLANNING.
   
   The aspects we would like you to consider across your nine frames are:

   • The titles of the film
   • Setting/location
   • Costumes and props
   • Camerawork and editing
   • Narrative
   • Genre
   • Characters
   • Sound, including music

 

2. How effective is the combination of your main product and subsidiary texts?

Upload images of existing film posters and film reviews into VoiceThread. Do the same with your review and poster. Discuss how the film industry uses posters to advertise their product. Explore the role of film reviews. How do your subsiduary texts relate to your short film. Explore the conventions you have employed. Some of this can be done as posts in your blog but you must link your VoiceThread files to you written posts.

3. What have you learned from your audience feedback?

Upload to VoiceThread a photograph of a typical member of your target audience (use a stock image from the internet of a person you feel best represents your target audience) and discuss what kinds of taste they might have- where they would shop, what music they would listen to, what their favourite TV programme would be, etc.

Make a copy of your film and save it to YOUTUBE. You should then use YOUTUBE's annotation tools to add NOTES, SPEECHBUBBLES, and LINKS to your video: http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=92710 These annotations will highlight the ways in which your film links to other similar films in order to attract the particular audience you have previously identified.

Your annotations will refer to genre conventions, use of music, similiarities with other movies and what you have identified as the Unique Selling Point of your film.

Play your film to a select audience. Then film individual responses to what they have seen. Film your respondents in close-up (head and shoulders). Embed these "talking heads" in your blog and comment on the main issues/successes.  Evaluate your construction in the light of these comments and say what would improve your film.

4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Take pictures of you holding the kit you have used. This might just be the camera and tripod, or sitting at the PC, but there may be other things you want in the shot. Embed the images into your blog and annotate them, adding all the programs and other technology you have used as screengrabs and what you learnt about it/from using it. Your written text need only be minimal. You could include reference to all the online and computer programs you have used such as YouTube, Flickr, Wordpress, Premiere, etc.

At the end of this process we will video a discussion about what you have found out through the process of evaluating your constructions.